The exit rate is the percentage of visitors who leave a specific webpage after viewing it, regardless of how many other pages they’ve visited. It provides valuable insights into user behavior and helps identify which pages are causing visitors to end their browsing sessions.

Exit Rate Purpose & Benefits

  • Identify underperforming pages needing optimization to improve user engagement and retention.
  • Gain insights into the effectiveness of specific pages in retaining visitors and guiding them through the desired user journey.
  • Detect potential issues with content, navigation, or user experience that may be causing visitors to leave the site.

Examples of Exit Rate

  • Analyze the exit rate of e-commerce product pages to identify potential barriers in the purchasing process and improve conversion rates.
  • Monitor the exit rate of blog posts to determine whether the content is satisfying user intent and whether improvements are needed to encourage further exploration.
  • Exit rate data can be used to optimize the checkout process by identifying the steps where users are most likely to abandon their purchases.

Best Practices For Exit Rate

  • Aim for an exit rate between 20% and 30% for most pages, considering the context and purpose of each specific page.
  • Regularly compare exit rates of different pages to identify trends and prioritize optimization efforts.
  • To understand user behavior comprehensively, use exit rate data in conjunction with other metrics, such as bounce rate and time on page.

Exit rate is a crucial metric for understanding user behavior, identifying areas for improvement, and optimizing website performance to enhance user engagement and achieve business goals. Contact us today to discuss the details of your exit rate metrics.