Body copy is the main text content of a webpage or advertisement that provides detailed information about a product, service, or topic. It follows the headline and subheadings, conveying the core message to the audience.

Body Copy Purpose & Benefits

  • Informing: Body copy educates visitors about our services, helping them make informed decisions.
  • Persuading: A well-crafted body copy convinces potential clients of your expertise in the industry.
  • Engaging: Compelling body copy keeps visitors on our website longer, increasing the chances of conversion.

Examples of Body Copy

  • Our brand uses body copy to explain its unique approach to combining web design and SEO services.
  • The company’s body copy highlights case studies and success stories to demonstrate their expertise.
  • We incorporate keywords naturally within the body copy to improve search engine rankings.

Best Practices For Body Copy

  • Clarity: Clear and concise body copy ensures our intended message is easily understood by potential clients.
  • Formatting: Using headers, bullet points, and short paragraphs makes our site’s body copy more scannable and reader-friendly.
  • Optimization: Incorporating relevant keywords and NLP terms in the body copy improves our overall search engine visibility.

Compelling body copy is crucial for any brand to communicate its value proposition, engage visitors, and improve its website’s SEO performance. Take advantage of our free website review to see how your website is doing.