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Local SEOMarketing
Two people shake hands in a kitchen—one in a checkered shirt and jeans, the other in green overalls with a clipboard—signifying a successful connection with a local customer that matches their ideal client profile.

Ideal Client Profile: Targeting Your Perfect Local Customer

Every successful marketing plan starts with knowing exactly who your best customers are. For a home service business owner (like…

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Local SEOMarketing
Illustration of a human brain with a bright light at its center, surrounded by neurons and a glowing, dark background—symbolizing the power of personalizing Buyer Personas for effective marketing strategies.

Buyer Personas: Personalizing Your Local SEO Strategy

Understanding your customers is key to marketing success. Buyer personas take the idea of an Ideal Client Profile a step…

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Local SEOMarketing
A person with a large backpack and camping gear walks alone on a dirt trail toward a rocky hill in bright, misty sunlight, symbolizing the buyer’s journey from search to sale.

Buyer’s Journey: Mapping Local Customers from Search to Sale

Not every potential customer who finds you online is ready to pick up the phone and hire you right that…

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