Website & Digital Marketing Insights

You’re familiar with search, but how do you optimize your site for voice search? When Google launched the Voice Search…

Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional…

What is a “web cache,” and how does this affect WordPress caching on your website? Should you even care about…

The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of…

As a certified marketing consultant, I see web design as a strategic process. Your website is probably the most important…

Pondering how to write engaging website content that will attract and interest readers? Since web readers are notorious for having…

In the ever-evolving landscape of the financial sector, the role of a well-structured website cannot be overstated. A financial services…

Are you considering a blog to boost your online marketing presence? Good move. Blogging can help position you as the…

Why Most Marketing Content Fails If you wanted to commission a great portrait of yourself, would you hire a house…

What the heck is web page loading speed? Most small business owners don’t know much about it. Yet, you should…

Using Color Psychology on Websites to Create Impactful Design Color psychology on websites involves finding the right colors to use…

Some SEO experts say that backlinks (also known as “inbound links,” “incoming links,” or “one-way links”) are the most critical…