The tourism industry has evolved significantly over the years, driven by technological advancements and changing traveler expectations. A well-designed tourism website design is crucial for capturing the interest of potential visitors and providing them with the information they need to plan their trips. This post will discuss 20 of the best tourism websites, showcasing exceptional design, functionality, and user experience. These examples will inspire anyone looking to create or improve their tourism website.

Examples of the Best Tourism Website Designs

  1. Visit Iceland: Visit Iceland’s website stands out with its clean and minimalistic design, which is typical of Nordic aesthetics. The site uses full-screen photos and stunning imagery to captivate visitors. The intuitive navigation and responsive layout make it easy for users to explore various destinations and activities in Iceland. The website also features a “save” function, allowing users to bookmark their favorite spots for future reference. Additionally, the site includes comprehensive guides on Icelandic culture and nature and practical travel tips, rendering it a comprehensive reference for anyone planning a trip to Iceland. The blend of visual appeal and practical information exemplifies top-tier tourism web design, ensuring visitors are inspired and well-informed.Person swimming between rocky cliffs in Iceland with the text "WELLNESS IN ICELAND" and "Iceland is a true haven of relaxation and rejuvenation, beckoning tired travelers from across the globe.
  2. NYCGo: NYCGo, the official guide to New York City, offers a visually appealing and user-friendly experience. The website’s design incorporates bold fonts and vibrant imagery that capture the city’s energy. It features an extensive media gallery, interactive maps, and a comprehensive list of attractions, hotels, and restaurants. The site is designed to cater to both tourists and locals, providing timely and relevant information. NYCGo also includes seasonal guides and event calendars, ensuring visitors can make the most of their trip regardless of when they visit. The seamless integration of multimedia elements and detailed content makes it a prime example of effective tourism website design, providing a holistic view of what the city has to offer.Promotional image for NYC Broadway Week featuring "2 for 1 Tickets" signs, stage props, red velvet seats, and text urging booking for shows from September 3-15.
  3. Visit Finland: Visit Finland’s website excels in visual storytelling, using high-quality photos and videos to immerse visitors in the Finnish experience. The site is highly interactive, with features like the “Tour De Relax” campaign, which showcases user-generated content from influencers and travelers. The responsive design ensures a seamless browsing experience across all devices. The website offers detailed itineraries, travel tips, and cultural insights, making it a helpful resource for anyone planning a trip to Finland. The combination of engaging content and user-friendly design highlights the best practices in tourism website design, ensuring visitors are inspired and well-prepared for their journey.A scenic view of a forested landscape with lakes from a high vantage point is shown on a website titled "Visit Finland," with the slogan "The happiest country in the world" displayed prominently.
  4. Zurich Tourism: Zurich Tourism’s website invites visitors to explore the city through stunning aerial imagery and interactive maps. The homepage features bright-colored pins highlighting key attractions, making it easy for users to plan their itinerary. The site also includes extensive descriptions of each location and practical information for travelers. Zurich Tourism’s website also offers a variety of themed guides, such as culinary tours and historical walks, catering to different interests and preferences. The visually appealing design and comprehensive content make it a standout example of tourism web design ideas, ensuring that visitors have a rich and informative experience.Athletes competing in track and field event at Weltklasse Zurich in Switzerland. The image shows a close-up of runners jumping over hurdles, with water splashing around them.
  5. Japan National Tourism Organization: The Japan National Tourism Organization’s website offers a rich and immersive experience, showcasing the country’s diverse attractions through beautiful imagery and engaging content. The site is well-organized, with sections dedicated to different regions, activities, and travel tips. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website features cultural insights, event calendars, and practical travel advice, making it a comprehensive resource for anyone planning of a trip to Japan. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring visitors are inspired and well-prepared for their journey.Website homepage featuring an announcement for "U.S.-Japan Tourism Year 2024" with an image of a snow-capped mountain under a blue sky.
  6. Australia.com: Australia.com’s website is a visual feast featuring stunning photos and videos highlighting the country’s natural beauty and vibrant culture. The site is designed to inspire wanderlust, with sections dedicated to different regions, experiences, and travel itineraries. The user-friendly interface and responsive layout ensure a seamless browsing experience. Additionally, the website offers practical travel tips, booking options, and cultural insights, making it a valuable reference for anyone planning a trip to Australia. The combination of engaging content and user-friendly design makes it a prime example of tourism web design, ensuring visitors are inspired and well-prepared for their journey.A person sitting on a red dirt landscape with a large rock formation in the background, accompanied by the text "Come and Say G'day." Website options like "Be Inspired" and "Plan Your Trip" are visible.
  7. Visit Norway: Visit Norway’s website is a masterclass in visual storytelling, using breathtaking imagery and engaging content to showcase the country’s attractions. The site is highly interactive, with features like virtual tours and user-generated content. The responsive layout and intuitive navigation make it easy for users to explore and plan their trip. The website offers detailed itineraries, travel tips, and cultural insights, making it an extensive resource for anyone planning a trip to Norway. The blend of visual appeal and practical information exemplifies top-tier tourism web design, ensuring that visitors are both inspired and well-informed.A coastal village with colorful houses nestled against rocky hills is shown. Text overlay reads, "MAKE LIFE AN ADVENTURE - Welcome to Norway." The top header includes options for offers, search, and menu.
  8. Explore Georgia: Explore Georgia’s website offers a comprehensive guide to the state’s attractions, events, and activities. The site features beautiful imagery, interactive maps, and detailed destination descriptions. The user-friendly interface and responsive layout ensure a seamless experience for visitors. Additionally, the website includes themed guides, such as culinary tours and outdoor adventures, catering to different interests and preferences. The combination of engaging content and user-friendly design makes it a standout example of tourism web design ideas, ensuring that visitors have a rich and informative experience.Two people walk along a beach with driftwood. The outline of Georgia state with "GA" is superimposed in the center. The text "Explore Georgia" appears at the top left.
  9. Visit Scotland: Visit Scotland’s website is designed to inspire and inform travelers with stunning visuals and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website offers practical travel tips, cultural insights, and event calendars, making it a valuable reference for anyone planning a trip to Scotland. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring that visitors are both inspired and well-prepared for their journey.A scenic view of a Scottish landscape with a lake in the center, surrounded by trees and hills. Text overlay reads "Welcome to Scotland" with additional information about Scotland's attractions.
  10. Tourism New Zealand: Tourism New Zealand’s website is a visual delight, showcasing the country’s natural beauty and unique experiences through high-quality photos and videos. The site is well-organized, with sections dedicated to different regions and activities. The responsive layout and user-friendly interface ensure a seamless browsing experience. Additionally, the website offers practical travel tips, booking options, and cultural insights, making it a valuable reference for anyone planning a trip to New Zealand. The combination of engaging content and user-friendly design makes it a prime example of tourism web design, ensuring visitors are inspired and well-prepared for their journey.A family in a kayak smiles on a serene lake with mountains in the background. The text covers 'Visit,' 'Live and Work,' 'Study,' and 'Business' opportunities in New Zealand.
  11. Visit Dubai: Visit Dubai’s website, which offers a luxurious, immersive experience with stunning visuals and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive layout and intuitive navigation make it easy for users to explore and plan their trip. Additionally, the website offers practical travel tips, booking options, and cultural insights, making it a comprehensive resource for anyone planning a trip to Dubai. The blend of visual appeal and practical information exemplifies top-tier tourism web design, ensuring that visitors are both inspired and well-informed.Aerial view of Dubai skyscrapers and coastline. Banner reads, "Welcome to Dubai!" with text about Dubai's attractions and its recognition as a top travel destination.
  12. Discover Hong Kong: Discover Hong Kong’s website is designed to captivate and inform visitors with beautiful imagery and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive layout and user-friendly interface ensure a seamless browsing experience. Additionally, the website offers practical travel tips, cultural insights, and event calendars, making it a valuable resource for anyone planning a trip to Hong Kong. The combination of engaging content and user-friendly design makes it a standout example of tourism web design ideas, ensuring that visitors have a rich and informative experience.Screenshot of the Hong Kong Tourism Board website showing a colorful "Summer Chill Hong Kong" banner with scenic views of urban skyscrapers and a beach with inflatable pool floats.
  13. Visit Portugal: Visit Portugal’s website offers a rich and immersive experience, showcasing the country’s diverse attractions through stunning visuals and engaging content. The site is well-organized, with sections dedicated to different regions, activities, and travel tips. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website features cultural insights, event calendars, and practical travel advice, making it a comprehensive reference for anyone planning a trip to Portugal. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring that visitors are both inspired and well-prepared for their journey.Screenshot of the Visit Portugal website showing highlights about river beaches, a weather update, and an events section with a festival listing.
  14. Visit Greece: Visit Greece’s website, which is a visual feast featuring beautiful photos and videos highlighting the country’s natural beauty and cultural heritage. The site is designed to inspire wanderlust, with sections dedicated to different regions, experiences, and travel itineraries. The user-friendly interface and responsive layout ensure a seamless browsing experience. Additionally, the website offers practical travel tips, booking options, and cultural insights, making it a valuable resource for anyone planning a trip to Greece. The combination of engaging content and user-friendly design makes it a prime example of tourism web design, ensuring visitors are inspired and well-prepared for their journey.Person cutting a cluster of wine grapes from a vine. The header reads "GREECE" and a hashtag "WineGrapes" is displayed. There are navigation links at the top and a survey prompt on the left.
  15. Visit South Africa: Visit South Africa’s website is designed to captivate and inform travelers with stunning visuals and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website offers practical travel tips, cultural insights, and event calendars, making it a valuable resource for anyone planning a trip to South Africa. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring that visitors are both inspired and well-prepared for their journey.A group of people on quad bikes observe giraffes in a natural landscape under a clear sky. Text reads: "Welcome to South Africa - Discover the perfect holiday.
  16. Visit Singapore: Visit Singapore’s website, which is designed to inspire and inform travelers. It has beautiful imagery and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive layout and user-friendly interface ensure a seamless browsing experience. Additionally, the website offers practical travel tips, cultural insights, and event calendars, making it a valuable reference for anyone planning a trip to Singapore. The combination of engaging content and user-friendly design makes it a standout example of tourism web design ideas, ensuring that visitors have a rich and informative experience.A cityscape of Singapore at dusk featuring the Marina Bay Sands hotel and Gardens by the Bay with the text "Made in Singapore: Where the Ordinary is Made Extraordinary".
  17. Visit Malaysia: Visit Malaysia’s website offers a rich and immersive experience, showcasing the country’s diverse attractions through stunning visuals and engaging content. The site is well-organized, with sections dedicated to different regions, activities, and travel tips. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website features cultural insights, event calendars, and practical travel advice, making it a comprehensive resource for anyone planning a trip to Malaysia. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring that visitors are both inspired and well-prepared for their journey.A group of hikers walks up a rocky trail towards the peak of Mount Kinabalu under a clear blue sky. Text on the image reads "Mount Kinabalu" and site navigation links are visible at the top.
  18. Visit Indonesia: Visit Indonesia’s website is a visual delight, showcasing the country’s natural beauty and unique experiences through high-quality photos and videos. The site is well-organized, with sections dedicated to different regions and activities. The responsive layout and user-friendly interface ensure a seamless browsing experience. Additionally, the website offers practical travel tips, booking options, and cultural insights, making it a valuable resource for anyone planning a trip to Indonesia. The combination of engaging content and user-friendly design makes it a prime example of tourism web design, ensuring visitors are inspired and well-prepared for their journey.A website header featuring a scenic view of volcanic mountains in Indonesia with text encouraging visitors to find accommodation for their travel. Colorful cartoon characters are near interactive buttons.
  19. Visit Thailand: Visit Thailand’s website is designed to captivate and inform travelers with stunning visuals and engaging content. The site features interactive maps, virtual tours, and detailed descriptions of attractions and activities. The responsive design and intuitive navigation make it easy for users to find the information they need. Additionally, the website offers practical travel tips, cultural insights, and event calendars, making it a valuable resource for anyone planning a trip to Thailand. The blend of visual appeal and informative content exemplifies effective tourism website design, ensuring that visitors are both inspired and well-prepared for their journey.Image promoting a virtual tour of Thailand with a title "4 places in 4 provinces" and showing various Thai landmarks, including temples and architectural structures.
  20. Travelway Europe: The Travelway Europe website features a sleek and modern design that beautifully highlights the allure of European travel. With its clean layout and elegant typography, the site makes navigation effortless, allowing visitors to explore destinations, tours, and travel tips easily. The use of stunning, high-resolution imagery immerses users in the experience, sparking excitement for potential adventures. Clear calls to action and well-placed links ensure that booking a trip or finding information is straightforward and intuitive.Website homepage of a travel company displaying a title "Multi Awarded Tour Operator in Europe" with a blue sky and cloud background. The top navigation menu includes links for Home, About Us, Our Services, etc.

Top 10 Most Important Aspects of a Tourism Website

  • Visual Appeal: High-quality photos and videos that capture the essence of the destination.
  • User-Friendly Navigation: Intuitive menus and easy-to-find information.
  • Responsive Design: Optimized for all electronic devices, including mobile and tablets.
  • Interactive Maps: Allow users to explore destinations and plan their itinerary.
  • Engaging Content: Informative and inspiring articles, blogs, and travel tips.
  • Virtual Tours: Immersive experiences that give users a taste of the destination.
  • Booking Integration: Easy access to booking services for flights, hotels, and activities.
  • Social Media Integration: Encourage sharing and user-generated content.
  • SEO Optimization: Ensure the website ranks well on search engines.
  • Clear Calls to Action: Encourage users to take the next step, whether booking a trip or contacting the tourism board.

Ready to elevate your tourism website’s digital footprint? Contact CyberOptik for a free consultation about your tourism website design and set your business on a path to digital excellence.